“Book Blogging” seems to be a popular topic now, which means I’ll probably try it in a few years. I may be an early adopter as far as tech toys go, but when it comes to other trends, I am usually a day behind and often a dollar (or more) short. Case in point: I only recently started to tweet here. Still getting the hang of that one. Pinterest? Fairly new, but on there here. As for Instagram? So far, not enough days in the week left open. But I digress from the original thought – what is this book blogging anyway and should I do it?
Simply put, book blogging is where you read a book and then post a review. Sounds easy enough. Of course, as my old marketing professor would say, it’s always about dollars and cents. True, many book bloggers, once they reach a certain level of readership, will start to receive ARCs, or advanced reader’s copies from publishers. The idea is you get a free book before the general public can purchase one, and the publisher and author get free and early advertising which, in a perfect world, increases sales.
There is a dark side, however. Maybe not exactly dark. More like a dim side, I guess. Depends on your point of view. Affiliate sales are the little links and ads the reader might select after reading the review. Click on the link enough times and the blogger receives a few pennies. Click on the link and then actually buy a book? The blogger gets a small percentage of the sale. The more popular the book blog, the more likely you will see these affiliate sales links.
Is this bad? Not really. For some bloggers, this is necessary income. The rub comes in when a blogger pushes a mediocre book as “a must read” in hopes of gaining those affiliated sales. Should this happen? No. Do most book bloggers participate in such deception? No. But does it happen? Well, as one man once told me – if you can think of it, then someone on the Internet is doing it and making money by doing it.
As for me? I would love free books. Who wouldn’t? But until I get through my “just had to buy this book and I’ll get to it soon, really, I promise” pile, I’ll need to beg off this book blogging trend. As they used to say – ain’t got time for that. See how timely I am with the popular catch phrases? Told you.
Any way, if book blogging is your thing, more power to you. I’ll try to stop by and read a few of your reviews. Put a link to your site in the comment section and I’ll help spread the love.
Until then, in between writing recipes for The Milk Chocolate Murders, and outlining the follow-on book – The Wedding Cake Witness, I will stick to reducing my collection of BTRs – books to read. The photo at the top should tell you how long this may take. And that photo doesn’t include the books I have stashed at work to be read at lunch. Or the other books sitting in the bedroom. Or the unabridged volume of work by some guy named Poe.
As soon as I get through these books, I’ll consider acquiring more. Unless I find myself in a bookstore, in which case all bets are off.
Don’t wait up. This could take a while…